Uiltje x Bral

Uiltje Brewing Company recently released the New Zealand Double IPA 'Enter the Waimea.' An ode to the Wu-Tang Clan's iconic 1993 debut album, 'Enter the Wu-Tang' (36 Chambers). The launch of this specialty beer also marks the start of a structural partnership between the Beats, Rhymes & Life Podcast and the brewer. In addition to a joint monthly updated playlist, the release of 'Enter the Waimea' will be celebrated with a special BRAL. podcast, discussing the legendary record in detail.

"We have been looking to connect with music with Uiltje for some time." says Bart van Kleef, Head of Marketing & Branding at Uiltje Brewing Company. "We already did that actively by promoting our own playlist and by releasing several specialty beers in the past, such as the 'California Love' or 'the Fresh Prince of Bravo.' Those releases show it; we're just kind of suckers for that '90s music. With the release of 'Enter the Waimea,' it feels like a logical step to connect even more with fans of hip-hop from its heyday.

"Uiltje is outspoken and creative. In the beers they brew, but also in the expressions. That just matches nicely." outlines Michel Lindenborn, co-host and producer at BRAL. the collaboration. "We share the love for 90's hip-hop, without closing ourselves off to new music. With our playlists and podcasts, we hope to offer fans hip-hop they already love as well as tickle them a bit with music they don't yet know well."

The collaboration kicks off with a BRAL. special on the groundbreaking "Enter the Wu-Tang" (36 Chambers). In the podcast, co-host Casper Knipscheer, a former European Tour Manager for several Wu-Tang Clan members with first-hand stories, provides more background on the origins of the debut album. In addition, leaning on their own walking encyclopedia and co-host Nick Hoogzaad, BRAL. curates a monthly playlist for Uiltje. That list starts with a strong selection from the rich oeuvre of American hip-hop legends.

"Once the world opens up a bit again soon, we see many more great opportunities," Bart concludes. "With the network of BRAL., our joint creativity and the possibilities that our brewery offers us, in the coming months we are going to see if we can strengthen each other with cool actions and events."

The BRAL. X Uiltje 'Enter the Wu-Tang' Special can be found above. Also check out the limited edition NZ Double IPA 'Enter the Waimea'. The Uiltje x BRAL. 'Beers, Rhymes & Life' playlist is refreshed monthly and you can find the first version, chock full of Wu-Tang classics here on Spotify.