Fresh IPA Abonnement

Waarom Fresh IPA?

Omdat IPA geen bewaarbier is. 

Een hop-forward bier is op z'n best wanneer het zo vers mogelijk wordt gedronken. Tijd, licht en temperatuurschommelingen zijn funest voor aroma en smaak. Daarom doen wij het anders: we brouwen, verpakken en versturen zo snel mogelijk, zodat jij bijna net zo vers drinkt als onze brouwers uit de tank.

How does it work? 

Elke maand verzenden we een Fresh IPA levering in dozen van 12 x 44cl blikken. We beginnen pas met brouwen als 75% van het bier voorverkocht is. Zo zorgen we ervoor dat het bier de dag van het verpakken de deur uit gaat en niet onnodig wordt opgeslagen in onze koelcel. We kunnen hierbij garanderen dat je het bier binnen dezelfde maand nog op je stoep geleverd krijgt!

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Fresh beer with the Fresh IPA subscription!

Fresh IPA, the name says it all! We deliver our beers to your home as fresh as possible!

Hop-forward beer styles such as IPA, New England-style IPA, Pale Ale, Double and Triple IPA should be drunk fresh ... As soon as possible after packaging.

Why are we doing this?

An IPA is like a fresh croissant ... You wouldn't step into the bakery on Monday morning to buy a croissant for next Friday, would you!?

This is why we introduced Fresh IPA. Only hop-forward beers delivered to your home within 15 business days of packaging. This way you can enjoy your IPA almost as fresh as our brewers do, straight from the tank.

Some beers need some time before they are at their best, such as; Barleywine, Tripel and other strong, dark beers. However, hop-forward beers are best when drunk as VERSATILE as possible. Yes, hops are a natural preservative, which means the beer will take longer to spoil. This is true, but the beers' flavors don't improve if you leave them in the cupboard for a while. General rule of thumb;

Beers with lots of hops taste best when drunk as fresh as possible!

We know that an IPA beer is best drunk as fresh as possible, but do you? Most beer is kept too long and too hot in warehouses, which is bad for the quality of the beer. Also, when the temperature goes from cold to warm to cold is not exactly flavor enhancing.

With Fresh IPA, we can show you what it's like to drink a very, very fresh IPA from your own fridge at home. Every month we release a new hop-forward beer that you can order with our Fresh IPA service.

We'll get those beers to you as soon as possible, so all you have to do is; put them in the fridge, wait for those bad boys to get cold and pull them open. Never before have you been able to drink freshly brewed beer straight from the lager tank!

Can or bottle?

The beer we ship through our Fresh IPA subscription is packaged only in cans. We prefer cans to bottles, and we hope that after reading this, you will too! First of all, canned beer is better for the flavor and aroma of the beer. Time is not the only factor that affects the taste of a hop-forward beer.

There are numerous factors that affect the taste of a beer. The most important of these is time (which is a problem solved by our Fresh IPA service). Yet another factor, which unfortunately is greatly underestimated, is light. Beer exposed to too much light will taste significantly less fresh than beer that has not been. Light can cause beer to become a bit skunky or spoil sooner than beer that is not exposed to light. This is exactly why most bottles are made of tinted glass, so there is less chance of light coming into contact with the beer. Unfortunately, this does not block all light, which is why cans are better for keeping your beers fresh.

Because of the aluminum packaging, no sunlight gets to the beer and it retains its hoppy flavor even better than in a bottle. Canned beer has a certain status as cheaper, more drinkable beer. But now you know that image is not true at all and canned beers are actually better!

Een doos Fresh IPA bier wordt geleverd in een doos met 12 x 44cl blikken!